AdAuditors’ Peer-Reviewed, 31-Point Proprietary Audit Process is a detailed inspection of an online advertising campaign, with the overall goal of reducing cost per conversion and increasing overall conversions.

Audits are normally conducted on Pay-Per-Click (PPC) and Cost-Per-Thousand (CPM) campaigns to determine optimal advertising budget and use of that budget, as well as adherance to terms of use and best industry practices.

Auditing services are performed by Google Adwords Qualified Professionals (in the case of Google audits) and insure compliance with Internet Advertising Standards.

Parties Defined:

Client: Owner of the business  and associated online advertising account

Account Manager/SEM: Operator and manager (internal or third-party) of the online advertising account

Auditor (Primary): Primary investigator and point of contact for audit process.

Audit Reviewer: Reviews findings from initial audit and makes corrections and additional observations.

Basic Audit Process Explained:

1. Consultation & Discovery: Auditor conducts brief interview (15 minutes) to assess general campaign goals, reach, and performance. Auditor also collects information necessary for the audit, including advertising network reporting logins, detailed analytics data, and relevant financial sales reports.
2. Audit (Phase One):  Complete a 31 point in-depth analysis of the advertising campaign, including group structure, budgets, targeting, keyword selection/matching, keyword performance, ads, relevance, and landing page quality. Auditor drafts initial audit report.
3. Audit Review (Stage Two): A second auditor reviews the initial findings of the primary investigator. Primary Auditor may modify the draft report based on the outcome of the review process and repeat portions of the audit as recommended by the Audit Reviewer.
4. Prepare Final Audit Report: A final report is compiled listing all of the findings under the point-by-point inspection process. Items are classified in three categories: those found to be in compliance with Internet Advertising Standards, those not in compliance, and those that require testing to determine actual compliance and feasibility.
5. Convey Findings to Client: Primary Auditor delivers report to Client. Auditor discusses initial findings with Client.
6. (Optional) Discuss Findings and Remediation with Account Manager or SEM
7. (Optional) Remediation Audit: Primary auditor performs a quick evaluation to determine if remediation steps bring the campaign into compliance with Internet Advertising Standards.

Absolutely no changes are implemented by the AdAuditors as part of this audit. The final deliverable is a report discussing performance and compliance of the advertising campaign. Detailed remediation report and implementation of remediation is excluded from our standard service.