Internet Advertising Standards

AdAuditors maintains a set of proprietary standards for optimal internet advertising. We use these standards to create benchmark comparisons between advertisers and to insure compliance with the terms of use of each network. These standards incorporate the policies and criteria used by the ad networks to manage and optimize ad delivery.

Our Internet Advertising Standards include detailed criteria for how each ad campaign, ad group, and advertisement are set up, including keyword selection, match types, click-through-rates, landing pages, keyword/ad/landing page relevancy, quality score, general account organization, conversion tracking, split testing, fraud susceptibility, demographic/geographic delivery, and ad copy analysis (clarity, call-to-action, honesty, supporting facts).