As the technology for going online and putting content on the web advanced, the role of marketing online drifted back into the more capable hands of the marketers.

Throughout this process, technology rapidly changed and gave birth to fads and trends. One of the trends that has emerged is a blast from the past.

It took several years for the technology to advance to the point of being simple enough for marketing worlds to converge. As that happened, marketing people started handling marketing roles on the web, and tech people slipped back into their more suitable technical roles. practicality of the web accelerated at light speed, and people from ecame a more useful place to be.

merger between the very different  the technical and marketing geniuses and technology gurus to reach a the technical factors and the marketing  a convergence to happen between the marketers who actually knew something about getting sales, and for the techies who knew something about making the web work smoothly enough to eliminate the need for knowing how computers work.  advancing the technology enough to eliminate the need for tech knowledge to finally converge.

AdAuditors.com was founded by web marketing professionals who started managing PPC campaigns at a time when pay per click advertising technology was first invented. After managing the complexities of Search Engine Marketing campaigns and often being called upon for campaign reviews, the founders recognized a need. They realized that a large percentage of companies who offer to manage SEM campaigns have neither the training nor the experience to be managing other people’s ad budgets. The same goes for Search Engine Optimization. So many companies jump straight into offering SEO

Thousands of companies are being ripped off.